How it started

My career in Gender Expression Care began when I worked as a M.A.C. make-up artist at Nordstrom in the mid-’00s. I recognized my clients' coded language when they asked for beauty and fashion tips “for their girlfriends.” Unlike many of my colleagues at the time, I happily styled my male-presenting clients. Before long, clients would seek me out by name, and I developed a loyal client base.

Melissa Kelly

Connection-driven templates and copywriting for therapists.

https://www.gobloomcreative.com
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How it evolved